Will Lance Vineyard and Ranch

Meet Will

Realtor®

Will Lance is an accomplished real estate investor and top-performing agent specializing in vineyard, winery, and ranch sales in Napa and Sonoma Counties. Will hit the ground running at the outset of his career and was named the North Bay Association of Realtors “Rookie of the Year” in 2013. He also claimed the organization’s “Chapter Spirit Award” in 2014. Will partnered with W Real Estate in 2017 to work hand-in-hand with its team of wine country real estate professionals who possess decades of experience in the field.

In the 2024 calendar year, Will surpassed over $100MM and 2000 acres in vineyard, winery and luxury estate listings and closed over $40MM in transactions. He has continued to grow his business and achieve success in the industry because he loves what he does every day, marketing beautiful Wine Country estates and hunting down unique properties for discerning buyers. Will’s strong work ethic, integrity, vast area knowledge and negotiating expertise make him an invaluable asset to his clients.

Prior to his career in real estate, Will attended San Diego State University and graduated with a Bachelor’s Degree in Communication. He then worked for Topel Winery before obtaining his real estate license. Will resides in Healdsburg with his wife Laura, son Drew and daughter Isla.

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WHAT MY CLIENTS HAVE TO SAY

Will is more than a realtor—he is a trusted advisor. His understanding of land, vineyards, luxury estates, and long-term value is exceptional. He treats every property as if it were his own and consistently goes above and beyond. We recommend him without hesitation.

— Private Client | Napa & Sonoma

WHAT MY CLIENTS HAVE TO SAY

Our deal involved multiple parcels, water agreements, and development considerations. Will managed the process flawlessly, coordinating attorneys, engineers, vineyard managers, and buyers with professionalism and precision. His negotiation skills and calm leadership were invaluable.

— Buyer & Seller | Napa Valley

WHAT MY CLIENTS HAVE TO SAY

Will’s marketing is on another level. He positioned our ranch and vineyard as a true lifestyle and investment opportunity, reaching buyers locally, nationally, and internationally. His broker outreach and personal relationships generated interest we could not have achieved otherwise.

— Ranch Seller | Northern California

WHAT MY CLIENTS HAVE TO SAY

Will was direct, analytical, and honest from day one. He provided clear market data, realistic pricing guidance, and never over-promised. His ability to navigate a difficult wine industry cycle while still creating buyer interest was impressive. He protected our interests at every step.

— Estate Owner | Sonoma County

WHAT MY CLIENTS HAVE TO SAY

Will’s knowledge of vineyard and winery real estate is unmatched. From water rights and production permits to vineyard economics and buyer targeting, he understood every nuance of our property. His strategy, network, and attention to detail resulted in a smooth transaction in a very challenging market. We would not trust anyone else with a vineyard or winery asset.

— Seller | Napa Valley

WHAT MY CLIENTS HAVE TO SAY

Will represented my family on the off-market sale of our Napa vineyard and was able to bring us a full price offer that we accepted very quickly. Will was very knowledgeable of the current vineyard market and helped us get top dollar for our property. He was professional throughout the entire sales process and we highly recommend him moving forward.

— Seller

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